Finding an alternative way to communicate within the company is as important as distributing a message in an appealing way about the brand, the products and the established aim of the company.

For this purpose imaginary proposes the use of Serious Games for the interoffice communication which is common to every working environment, in companies of any kind and dimension. The use of this alternative product instead of traditional communication raises the users’ interest and involvement in the distributed message. Furthermore, it gives the company the opportunity to appear in a different way in the eyes of its employees and co-operators, bringing to their attention messages and information useful for sharing the knowledge within the same reality.

A Serious Games becomes a useful medium also for so-called Change Management as it provides a better understanding of the change itself and helps to manage the influence that it might have on the employees. Change Management has three basic phases: the acknowledgement of the necessity of a change, a clear idea of the target to achieve and crystal clear communication. A Serious Games fits perfectly in the last phase, giving all the resources in the firm the opportunity to directly evaluate and get familiar with the changes carried into effect (the Change Management).