The experience of Vermont Italia
imaginary is commissioned to create a game to be presented on the Vermont fair stall. The game is dual-targeted. On the one hand it is meant to promote the innovative line and the first product, on the other hand, it intends to clarify two things: how many dermatologists use e-mail (to see whether or not it is possible to begin to programme the systematic use of this means of communication with the doctors), and how many are familiar with topical vitamin E.