Awareness Raising Campaigns
In the so-called viral marketing area, companies often decide to flank their own brand and official communication with a message of awareness raising, the topic of which may be inherent to its business focus.
Awareness-raising campaign sees the Serious Game as an original and captivating means to convey the message that the company, organisation or body wishes to communicate. imaginary realises this type of solution by means of a game that both profiles the user and raises awareness of a particular issue.
| Play with Gustino, Accor Services’ mascot: imaginary develops Serious Games about an healthy diet | |
 | In Il pranzo g(i)usto di Gustino (Gustino’s healthy meal) you will join Gustino out for lunch to know how it’s important to choose the correct meal to live better. |
 | In A tavola con Gustino (At lunch with Gustino) it’s up to you to decide how to make up the daily menu that Gustino eats each day at his favourite restaurant. |
 | In Rientra dalle feste con Gustino (Back from holiday with Gustino) you’ll look back at your past holidays, the food you ate, the daily activities and the sport exercise you had. |
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